In 2013 Victoria Secret came with a new advertising campaign “The perfect Body.”
This campaign may not look any different from their previous advertisements: a slew of tall and thin models posing sexily in lingerie. But with the words “The Perfect Body” splashed across the ad, this controversial campaign has created a lot of heat for the company.
A backlash spread across the internet and a social media wave with the hash tag #iamperfect soon took hold. More and more across the net some women shared how much they hate Victoria Secret:
Because of the backlash, Victoria’s Secret changed the slogan to “A Body For Every Body,” but this didn’t actually solve anything.
Because the advertisement still falsely suggested that every body type was represented by these thin models, women became even more angry.
There are many more comments you can find here: Victoria Secret Controversy
Lane Bryant created their own campaign to capture the sales of women who didn’t fit into Victoria’s Secret lingerie.
(Notice the one word “Sexy”).
But what is really funny is that the one word “Sexy” DOSEN’T sell. But, Victoria’s Secret Angels sells A LOT.
The controversy still continues.
Now, the UK lingerie company Curvy Kate is launching a contest to find its next poster girl—and it’s making a not-so-subtle dig at that tone-deaf Victoria’s Secret ad in the process.
Throughout the history of advertisement, companies invited beautiful women, perhaps even unrealistically looking beautiful women. The aim was to sell the companies products. I truly believe that everyone inside has an aesthetic feeling of beauty. But the modern Western Society tries to create a new model of beauty to make some women feel better about themselves. To me it just looks silly and not attractive and works against the companies. I don’t think that these ads will make a lot of sales.
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